Skybound Entertainment’s The Walking Dead is launching a new kind of adventure in a new location, Alaska, và built using a new medium that mashes up Animal Crossing, Survivor, community-building, social media, interactive control, & of course lots of zombies.

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The Walking Dead: Last Mile debuts today in open beta on Facebook, but will officially begin a four-month run of daily live content updates there in about a month, on Aug. 22. Last Mile is a so-called Massive Interactive Live sự kiện (MILE, for short), Genvid Entertainment’s relatively new social gaming platform.

The trò chơi experience will also be supported by a weekly Facebook Watch live stream hosted by Yvette Nicole Brown (Community) and Felicia Day (The Guild, Supernatural) that also begins today.

Genvid had its first hit MILE last year on Facebook called Rival Peak, which attracted millions of players over its lengthy run despite being an original intellectual property without the reach of a big franchise such as The Walking Dead. More recently, Genvid launched a MILE based on the Pac-Man games.

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Last Mile represents another, um, lurch forward in the MILE format, taking the Walking Dead franchise lớn an Alaskan village called Prosper Landing, said Shawn Kittlesen, Skybound’s vice president of creative development.

“This is a remote coastal town that is fairly isolated relative khổng lồ some of the other communities that we"ve seen in Walking Dead,” Kittlesen said. “And that means that initially, they fared better than most places did when the dead rose và the world fell apart. But unfortunately, they have a lot of threats to giảm giá with that go beyond walkers, including the weather itself và the scarcity of certain resources.”

One of the named characters from "The Walking Dead: Last MIle"

(Image courtesy of Genvid Entertainment and Skybound Entertainment)

Part of the Last Mile’s narrative conceit is that there is both a village and, across a bay, a gas stabilization plant whose supporting community is trying a different approach khổng lồ sustainability, & who are in conflict with the more traditionalist approach of Prosper Landing.

Participants in either group can undertake missions outside the communities to lớn gather resources and fight zombies, Kittlesen said. Players also can choose a variety of tasks và roles for their customized characters, like fishing & farming, a la Animal Crossing.

Using the “influence points” players accumulate by completing those tasks, they can bid to lớn interact in various ways with a number of named characters, including taking part in walk-on cameos in daily interactive comic nội dung that will be posted on the platform. The named characters’ actions and, ultimately, their survival depend on the collective decisions of the MILE’s players, said Genvid CEO & co-founder Jacob Navok.

Unlike a traditional game, where a player might spend hours at a time playing, Last Mile is designed lớn need only about 15 minutes a day, but will rely heavily on a mechanic that rewards more daily checkins with more options & opportunities lớn affect the game’s unfolding story, Navok said.

“There are a limited number of cameos available,” said Navok. “And also the bids (to appear in a cameo) never repeat. So you really bởi want lớn log in every single day, và be able lớn participate on it.”

As the experience unfolds, it can branch into an increasing number of narrative story lines over the four months, depending on participants’ decisions & what named characters survive, Kittlesen said.

Content built around the eventual chosen story lines will be posted daily & discussed in the weekly show. Kittlesen said. Skybound assembled a large writing room lớn create a wide range of content covering the potential outcomes going forward.

And though no plans are in place for a comics or clip version of Last Mile, the events & characters created during the MILE will become part of The Walking Dead’s lengthy canon of back story, Kittlesen said.

“You will always see the outcomes of every bid, you"ll always see the the outcomes of the story,” Kittlesen said. “And it"s really important that we make sure that you can explore both sides, because you may come into the experience thinking that you"re more of a village person và find out that you"re more of a plant person. & those are the kinds of conversations that we"re looking for the community to have.”


I’m a Los Angeles-based columnist, speaker, podcaster & consultant focused on the collision of tech, truyền thông and entertainment. I also host và produce the Bloom in Tech podcast.In my long và winding career, I previously worked as an award-winning writer & editor for publications such as Variety, Deadline, Red Herring, & the Los Angeles Daily News, & have been a communications exec at MGM, the USC Marshall School of Business, & the Los Angeles thành phố redevelopment agency. I’m a graduate of the University of Missouri, the world’s greatest journalism school, và loving progenitor of two remarkable descendants.